Prof. Andrew Bealeās group and Finden Ltd took part in the Royal Society Summer Science Exhibition in 2017 and brought their exhibit to the UK Catalysis Spring Conference. āZoom for Improvementā focuses on the use of X-ray imaging and electron microscopy to understand heterogeneous catalysts at the molecular scale. The exhibit highlights how an understanding of catalysis leads to new materials, with a focus on the development of catalysts for the hydrogen economy and sustainable chemicals production.